Our Values
Why CEOs Are Getting AI Wrong (And How to Fix It)
IBM's study reveals only 25% of AI initiatives deliver expected ROI. The problem? Companies start with technology and hope it finds purpose. Successful organizations flip this approach, they begin with clear business outcomes, then determine if AI can help.
When AI Makes Work Better. But Workers Worse
AI solves the "produce better content" job but fails the "develop capable, engaged workers" job. New research shows that while AI collaboration improves immediate output quality, it doesn't build human skills and leaves people less motivated for independent work.
When AI Joins the Team
New research reveals the real job AI does in teams: it eliminates social coordination overhead, letting humans focus on strategic work. Instead of managing personalities and reading emotional cues, workers give instructions and review outputs while AI handles execution.
